Eyes Wide Open Separation

NoJoke Agency designed and developed a new website for Eyes Wide Open Separation, a financial separation advisory firm.

Eyes Wide Open helps people going through separation understand their financial position before they meet lawyers and financial advisers. The audience arrives stressed and often overwhelmed, so the site had to feel calm and credible without reading like a law firm.

We kept the layout quiet and spacious: an editorial serif paired with restrained sans-serif headings, a muted palette, and photography of the two founders up front so visitors see who they’ll be talking to. Services are listed with clear prices, so nobody has to book a call just to find out what something costs. Every page leads to one action: booking a conversation.